Self-Storage Market of the Month: Normal, IL

April 2025

StorTrack’s featured market this month is Normal, IL. Normal is a growing city in central Illinois, strategically positioned along the I-55 corridor between Chicago and St. Louis. Anchored by Rivian’s expanding EV operations and supported by sectors like education, healthcare, and retail, the area is seeing a surge in commercial investment, new development, and long-term economic momentum.

How is Normal as a self-storage market and is it a good place to consider investing in? We’ve used StorTrack’s Explorer platform to look at some metrics to analyze its potential as a self-storage investment.

Self Storage Market Metrics for Normal, IL

Current Supply:
  • This market has a supply of 6.10 square feet per capita, compared to Illinois’ average of 6.42 square feet per capita
  • Normal is home to 8 self-storage facilities, including one REIT, 2 large operators, and 4 small operators and one single store operator
  • There is one new planned development project in this market, though there are 90 active projects across the state
Rate Trends:

Online rates in Normal have trended downward in the past 12 months. The average online rate per sq ft for a standard unit is $0.79 and climate-controlled units are currently $0.65.

View the Market Report for Normal, IL

Is this a good market for you to invest in? To understand Normal’s potential as a self-storage market, view this complimentary report, giving you useful market statistics and metrics. Additional metrics available with report purchase.

To get a comprehensive market report for any location, visit StorTrack.com—the leading market intelligence platform for self-storage, vehicle, RV, and boat storage.

StorTrack’s Explorer platform is the go-to tool for operators, investors, and developers, providing insights on over 79,000 facilities across primary, secondary, and tertiary markets in the U.S., Canada, Europe, and the UK.

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