Optimize enables you to easily identify your competitive market, then access easy-to-use graphing and reporting tools to help you monitor competitive rates, identify pricing trends, inventory and supply change, price volatility and marketing activity in your market.
Adding and editing market definition criteria is very simple in Optimize
Optimize enables you to drill into specific unit types and see direct like-for-like comparisons with data that is up-to-date
Optimize uniquely monitors and displays differential pricing on unit types, enabling users to see direct like-for-like rate comparisons in their market. Other features include a flexible change alert system.
Optimize includes the Marketing Scorecard - a devised scoring mechanism for judging the activity and effectiveness of local marketing. This provides unique opportunity for comparison and competitive insight in each market.