News

New in Explorer UK & Europe: Portfolio Markets and List Builder Now Available

We’re excited to share the latest updates to StorTrack’s Explorer platform for the UK and Europe: List Builder and Portfolio Markets are now available. These new tools give investors, developers, operators, and other self-storage professionals more ways to analyze markets, evaluate opportunities, and work with StorTrack’s growing European dataset. Extensive Coverage Across the UK … Read More

New in Explorer Canada: Drive Time, Custom Markets, Portfolio Tools & More

We’re excited to share a series of new updates to StorTrack’s Explorer platform for Canada, designed to give investors, developers, and operators more flexibility and better visibility into their markets. Define Your Market with Greater Precision Users can now define markets using our Drive Time and Polygon tools, giving you more control when analyzing self-storage opportunities. You … Read More

New in StorTrack Optimize: Customize Units for Report Downloads

We’re excited to share another update to StorTrack Optimize 3.0 designed to give operators more control over their reporting. Users can now choose whether downloaded reports include All Units or only a select subset of units. This makes it easier to refine reports around the specific unit types that matter most for your pricing review, whether you’re focusing on your configured units or … Read More

New in StorTrack Optimize: Pricing Notes for Easier Rate Review

We’re excited to share the latest update to StorTrack Optimize: Pricing Notes, a new tool designed to make it easier for operators to review, plan and document potential price changes directly within the platform. With Pricing Notes, users can now take notes on proposed store price changes while reviewing their unit and benchmark data in Optimize. This gives teams a simple workspace to … Read More

Press Release: StorTrack Launches Enhanced Optimize 3.0, Redefining Revenue Intelligence for the Self Storage Industry

For Immediate Release March 2, 2026 Self storage operators and investors gain next generation pricing intelligence, competitive benchmarking, and revenue optimization tools inside the StorTrack Suite Southfield, MI – StorTrack, the leading authority in self storage market data and analytics, today announced the official launch of the enhanced Optimize 3.0 platform. The redesigned … Read More

Portfolio Markets Update: A Smarter Way to Track Performance Across Your Markets

Explorer Feature Update Portfolio Markets Now Available in Explorer Managing a self storage portfolio across multiple markets has always required stitching together insights from individual locations, reports, and gut checks. Until now. We’re excited to introduce Portfolio Markets Update, a new feature inside StorTrack’s Explorer platform, designed to give operators, investors, and … Read More

StorTrack Introduces Traffic Data to Enhance Market Intelligence

StorTrack Launches Powerful New Traffic Data Feature StorTrack is proud to announce the release of its latest feature: Traffic Data. This enhancement gives operators, developers, and investors a powerful new way to understand demand in the self-storage industry. Why Traffic Data Matters In today’s competitive market, accurate visibility into consumer demand is critical. With Traffic … Read More

Compare Markets Faster. Decide with Confidence.

Two Powerful New Ways to Work Smarter in My Markets We’ve made it even easier to track, compare, and share market data with the latest enhancements to My Markets. Whether you’re analyzing trends, collaborating with your team, or keeping clients in the loop, these updates help you work faster and make more informed decisions. Compare Markets Side by Side Easily view multiple full market … Read More

Supply Impact Analysis: See Three Years into the Future

Forecasting Market Dynamics with Supply Impact Analysis  In self-storage, timing can make or break your investment. StorTrack’s new Supply Impact Analysis takes you three years into the future, showing the projected impact of new supply entering the market based on expected opening dates.  Here’s how it helps you stay ahead:  Understand how upcoming facilities will affect occupancy and … Read More