Frequently Asked Questions

StorTrack provides powerful data tools that support every stage of the acquisition and development process:

• Market Feasibility - Instantly analyze pricing trends, competitor rates, and supply levels in any market.
• Site Evaluation - Use drive-time and custom polygon tools to define trade areas and assess saturation or demand.
• Demographics & Growth - Access local population, income, housing, and traffic data to understand market potential.
• Development Planning - View projected unit mix, rate comps, and development activity to build smarter.
• Decision Support - Download high-impact reports for lenders, partners, and internal underwriting.

With Explorer, you get real-time insights to make confident, data-driven decisions when evaluating new sites or acquisitions.

If you're a self-storage operator, Optimize is built for you. It shows exactly which units your competitors are offering right now, so you can focus on the rates that matter most to your business. You can track competitor pricing, monitor marketing activity, set up custom alerts, and schedule reports-saving you time and helping you make smarter pricing decisions.

StorTrack supports third-party management companies with the tools and data you need to:

• Track Competitor Pricing - Use Optimize to monitor local competitors' rates daily and make informed pricing decisions across all your managed properties.
• Deliver Market Insights to Owners - Provide clients with professional market analysis, including rate trends, supply saturation, and demographic data using our Explorer platform.
• Support Lease-Up and Revenue Growth - Identify rate opportunities, optimize pricing strategies, and benchmark against local market performance.
• Expand Management Opportunities - Evaluate new markets and support acquisition decisions with on-demand reports and real-time data.

StorTrack helps you deliver value to your clients, operate more competitively, and grow your management portfolio with confidence.

• Optimize is designed for self-storage operators who want to track competitor pricing. It helps you monitor rates daily, compare your pricing with nearby facilities, and adjust prices to stay competitive.
• Explorer is built for investors, developers, and brokers. It provides instant access to market data-including rates, supply, demographics, and development pipeline so you can analyze any market and make informed investment decisions.

What is Optimize?

Optimize helps operators price with greater confidence, using data driven recommendations to improve revenue outcomes.

Pricing is based on the total number of facilities you want to add to your account. https://optimize.stortrack.com/

What is Explorer?

StorTrack Explorer delivers nationwide visibility powered by real time market data, with flexible access tiers designed for every stage of analysis.

• Yes, for Optimize, we offer a 7-day free trial based on approval. This is ideal if you want to explore competitor rate tracking and pricing optimization tools.
• For Explorer, we don't offer a trial, but you can get started by purchasing single-market access or choosing one of our low-cost subscription plans. You can also book a demo with our team to see the platform in action.

Under the Explorer platform, we offer three subscription tiers to support different levels of analysis:

• Essential formerly Basic
• Enhanced a new addition designed for deeper insights
• Enterprise formerly Unlimited

You can review full pricing details and feature inclusions by clicking here

We also offer an on demand option for 30 Day Single Market Access if you need insights for a specific market without a full subscription.

A free subscription is no longer available under the updated Explorer structure.

With 30-Day Market Access, you can explore a single market in full detail for 30 days without a subscription. This option is ideal for users who need short-term access for feasibility studies, acquisitions, or market research.

Your access includes:

• Comprehensive market data including total rentable square footage, occupancy trends, and pricing analysis.
• Competitive insights with facility mapping, rate comparisons, and visibility into nearby developments.
• Demographic data such as population, income, and housing trends for context.
• Customizable analysis areas using drive-time or radius boundaries to match your target trade area.
• Downloadable reports and data exports for easy sharing and decision-making.

It's a flexible way to get the data you need for a specific market - no ongoing commitment required.

Yes! Our Explorer platform provides market data and analysis tailored for RV and boat storage, including rates, supply, and competitive insights.

Yes! StorTrack provides self-storage market data across 20+ countries in Europe. Whether you're a developer, operator, investor, lender, or vendor, our Explorer platform gives you access to pricing, supply, and competitive insights to support your business decisions across the European self-storage industry. Get a demo

A "market" refers to a specific geographic area you want to analyze-such as a city, suburb, or trade area around a property. In StorTrack, you can define a market by:

• Address or city search
• Distance-based radius (e.g., 3-mile or 5-kilometer distance)
• Drive-time radius (e.g., 10-minute drive)
• Custom polygon

Once defined, you can access data on rates, supply, competitors, demographics, development activity, and more for that market.

Yes! Our data is available for export in multiple formats (PDF, XLSX, CSV, etc.), depending on level of access. Contact us for more information.

Contact our team for more information.

StorTrack is built on more than 10 plus years of historical data and validated by our in-house researchers.