StorTrack Launches Monthly Self-Storage MSA Reports for 360+ U.S. Markets

StorTrack is excited to announce the release of a valuable new feature exclusive to Unlimited Explorer subscribers: Monthly MSA Reports for over 360 Metropolitan Statistical Areas (MSAs) across the United States.

These reports are designed to give operators, investors, and developers a reliable, high-level view of local market conditions — compiled monthly using StorTrack’s continuously refreshed dataset. While our platform updates data daily, the MSA Reports provide a consistent monthly snapshot, making it easy to monitor trends over time and compare markets side by side. Whether you’re evaluating a new opportunity or tracking ongoing market shifts, these reports add powerful context to your decision-making process.

Each MSA report includes key demographic insights, such as:

  • Current population
  • 2-year population growth forecast
  • Household counts and income

Understanding who lives in a market — and how fast that population is growing — is essential for forecasting demand. But demographics are just one piece of the puzzle.

The reports also provide a robust market supply analysis, including:

  • Total number of self-storage facilities
  • Breakdown by operator type (REIT, large/mid-size, independent)
  • Total net rentable square footage (NRSF)
  • Square feet per capita
  • Number of development projects currently underway
  • Number of stores opened in the past 12 months
  • New supply ratio (a key measure of development pressure)
  • Recent transaction count

This level of detail enables users to quickly assess whether a market is oversupplied or underdeveloped, how competitive the landscape is, and how active it’s been in terms of new construction and acquisitions.

Each MSA report also features 18-month pricing trends broken down by unit type and by online vs. walk-in rates. This level of detail helps you understand not just where rates are today, but how they’ve evolved — revealing seasonal patterns, shifts in consumer behavior, and how operators are pricing across channels. It’s essential for identifying pricing power, gauging volatility, and informing revenue strategies.

Why does this matter? In today’s self-storage environment, success depends on more than just a gut feeling — it requires real data. These reports empower you to identify opportunities, manage risk, and make faster, more confident investment and operational decisions.

The new MSA Reports are now live and available to all Unlimited Explorer users within the StorTrack platform. If you’re not yet subscribed to the Unlimited plan, this is a great time to explore the full value of what StorTrack has to offer.

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